Pavement United Brands is a rebranding for the children’s clothing brand Gumboots. The brief was to create a website and collateral to rebrand the company and its retail stores. Our main focus for the project was to create a more interactive e-commerce website that would reach the target audience.
The project involved working in collaboration with a development company to design a new layout for the website that would work as an interactive and user-friendly online e-commerce website for the company’s fashion brands.
The new brand was rolled out in various collateral pieces and across the retail stores.